BU 318 - Customer Relationship Management and Customer Service

Institution:

Mitchell College

Subject:

Description:

3 credits (spring) Prerequisite: BU218 The primary goal of this course is to teach students the strategies for acquiring and retaining customers. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in a general or E-business environment. Managing relationships with customers has become a critical organizational competency. Focus will lean toward leveraging the latest advanced technologies along with customer service and relationship management theory.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mitchell.edu

Phone Number:

(860) 701-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.