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Course Criteria
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0.00 - 4.00 Credits
This course is designed for students to study the history, psychology and economics of sports information and promotion campaigns. Students will be required to research current social issues in sports information-promotions and develop critical perspectives about contemporary sports trends and the impact of information campaigns. Students will be required to keep a weekly sports media watch journal, participate in a group project, develop a sports psa and promotional campaign portfolio, write three short critical essays and take a comprehensive final exam. The course will examine the various components and strategic role of media, and research for informational-promotion campaigns. The course will also provide a critical framework for understanding how informational and promotion campaigns are formulated, implemented and evaluated. The course will be organized around two basic themes: (1) sports as a product, and (2) sports as a medium. The first theme focuses on the applications of information delivery and marketing principles used to promote sports and related products and media. Classroom readings and exercises will put students in the shoes of information, promotion and campaign executives of sports, and the end products they develop for profit and non-profit organizations. The second theme, on the other hand, will take a critical look at and examine sports as a media tool that globally promote athletes, teams, products and services. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar, Studio Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
Students will continue the development of scripts researched and written in a 200-level media writing course (COMM 220), culminating in the completion of a narrative fiction piece for delivery via computer, video, television, or other projection. Students will come to understand the role of the director in every phase of development, from initial conception to principal photography to post-production. This includes extensive preproduction and video research, collaboration with key crew to execute director's vision, understanding the importance of casting and rehearsal, making dramatically pleasing choices inspired by the text, and visually elevating subtext through shots, editing, and production design. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lab, Studio Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
This course encourages the development of a student's aesthetic appreciation of the sound element in interactive media, video, and professional recording. Participants will develop an understanding of the history of audio production, be exposed to selected works and familiarize themselves with equipment in sound design through hands-on exercises. These exercises emphasize creative and artistic approaches to various types of advanced audio production. Lab Fee. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Studio Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
This course explores the tools, techniques, terminology, and production processes used in designing for print. Students design publications utilizing Adobe InDesign, Quark XPress, and other supporting programs. Students learn to solve design problems and create a near-professional quality print portfolio. Additional topics covered in this class include typography, color management, printing, and e-publishing. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lab Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
In this course students explore the principles and techniques of dramatic construction, focusing longer works in narrative film, television, and video. Students will be required to plan, research, and write final treatments, character biographies, and begin first drafts of narrative projects, using appropriate scriptwriting computer software. Students will be required to create a writing notebook and writing journal, and meet strict project deadlines. Lab Fee. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Screening, Seminar Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
Advertising and public relations are our culture's most pervasive persuasion tools. This course will explore the methods and strategies used by the ad and public relations agencies to effectively communicate messages; focusing on methods of creating print, broadcast, out-of-home, and internet advertising and public relations. Students will examine campaigns in order to gain the perspective necessary to create their own. Attention will also be given to creative means of using the "media" to reach an audience. Classes will simulate a workshop environment, enabling students to experience the collaborative "think-tank" process first-hand. Working in creative teams, students will use "brainstorming" sessions to create campaigns. Students will develop the marketing strategy, creative concepts, and media plan for an "account," as well as actually create the ads. Students with an interest in copy-writing, graphic art, video production, and marketing are all encouraged to register. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
New Television Criticism exposes students to the critical approaches used to discuss, evaluate, and critically write about television programs, with a focus on such approaches as representational analysis, genre theory, media criticism, Postmodernist critique, and audience-oriented criticism. This course will address the emergence of television studies in academia and its practical applications within television professions. Our discussion includes program changes ranging from network obsessions with reality TV to cable programs that broadcast innovative television documentaries and dramas. Strong emphasis will also be placed on the inner workings of the television industry, growing media consolidation, and the positive and negative effects that globalization has had on international programming and audiences. The coursework includes intensive classroom discussions, weekly readings, quizzes, and academic research paper writing. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Screening, Seminar, Studio Contemporary Arts College Communications Department Course Attributes: MJ-AMER-Amer Artistic Express, MJ-AMER-Advanced Cat Elective, CA-School Core-300 Level, GE-INTERCULT NORTH AMERICA
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0.00 - 4.00 Credits
This course has been designed to promote student understanding of the content, organization, format and design of standard strategic communications messages and documents. It will introduce you to the world of copy/promotions writing and will emphasize how this style of writing differs from other more traditional forms. As we proceed, you will begin to understand the connection between images and text via the use of visual materials and will concentrate on how to develop your ideas visually, using as examples successful campaigns/case studies from the non-profit and corporate arenas. Skills in promotions writing will be developed through the creation of a variety of materials in the promotion of media products and non-profit causes. Such materials may include news releases, flyers, posters, newsletters, etc. You will also be encouraged to view promotions from several vantage points: promotion of client (PR), promotion of a product or service (advertising), and promotion of self (portfolio/future employment). 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar, Studio Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
The Media Industry: Art and Econmics explores, dissects and demystifies the business aspect of the media industry, from both "micro" and "macro" perspectives. A fundamental understanding of the economics of the Media Industry will be the basis for further exploration and examination of the life cycle of projects from idea through development, production, marketing and distribution, including the myriad permutations of the business as evidenced in the studio, independent, network, cable, Internet and ancillary arenas. We'll also look at the historical and current context of media production, specifically looking at the forces driving transformation within the industry today (media concentration, digital technologies, global distribution of media, among others. The course will be conducted on-line, primarily using WebCt, however, students must attend the first class in-person for orientation to on-line technology and class format. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Online Course Contemporary Arts College Communications Department
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0.00 - 4.00 Credits
This course will survey the scientific breakthroughs that are the foundation of current and previous media technology from historic, societal, and technical perspectives. It will consider the impact of science and technology on the media industry, popular culture, and communication. Topics will include analog as well as digital technologies. Most of the course will be on-line. Students must attend the first class for orientation to on-line technology and class format. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lab, Online Course Contemporary Arts College Communications Department Course Attributes: CA-School Core-300 Level
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