COMM 346 - Creative Advertising And Public Relations

Institution:

Ramapo College of New Jersey

Subject:

Description:

Advertising and public relations are our culture's most pervasive persuasion tools. This course will explore the methods and strategies used by the ad and public relations agencies to effectively communicate messages; focusing on methods of creating print, broadcast, out-of-home, and internet advertising and public relations. Students will examine campaigns in order to gain the perspective necessary to create their own. Attention will also be given to creative means of using the "media" to reach an audience. Classes will simulate a workshop environment, enabling students to experience the collaborative "think-tank" process first-hand. Working in creative teams, students will use "brainstorming" sessions to create campaigns. Students will develop the marketing strategy, creative concepts, and media plan for an "account," as well as actually create the ads. Students with an interest in copy-writing, graphic art, video production, and marketing are all encouraged to register. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Seminar Contemporary Arts College Communications Department

Credits:

0.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ramapo.edu

Phone Number:

(201) 684-7500 ext 7500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.