COMM 350 - Media Industry: Art & Economics

Institution:

Ramapo College of New Jersey

Subject:

Description:

The Media Industry: Art and Econmics explores, dissects and demystifies the business aspect of the media industry, from both "micro" and "macro" perspectives. A fundamental understanding of the economics of the Media Industry will be the basis for further exploration and examination of the life cycle of projects from idea through development, production, marketing and distribution, including the myriad permutations of the business as evidenced in the studio, independent, network, cable, Internet and ancillary arenas. We'll also look at the historical and current context of media production, specifically looking at the forces driving transformation within the industry today (media concentration, digital technologies, global distribution of media, among others. The course will be conducted on-line, primarily using WebCt, however, students must attend the first class in-person for orientation to on-line technology and class format. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Online Course Contemporary Arts College Communications Department

Credits:

0.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ramapo.edu

Phone Number:

(201) 684-7500 ext 7500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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