COMM 336 - Sports Information & Promotion Campaigns

Institution:

Ramapo College of New Jersey

Subject:

Description:

This course is designed for students to study the history, psychology and economics of sports information and promotion campaigns. Students will be required to research current social issues in sports information-promotions and develop critical perspectives about contemporary sports trends and the impact of information campaigns. Students will be required to keep a weekly sports media watch journal, participate in a group project, develop a sports psa and promotional campaign portfolio, write three short critical essays and take a comprehensive final exam. The course will examine the various components and strategic role of media, and research for informational-promotion campaigns. The course will also provide a critical framework for understanding how informational and promotion campaigns are formulated, implemented and evaluated. The course will be organized around two basic themes: (1) sports as a product, and (2) sports as a medium. The first theme focuses on the applications of information delivery and marketing principles used to promote sports and related products and media. Classroom readings and exercises will put students in the shoes of information, promotion and campaign executives of sports, and the end products they develop for profit and non-profit organizations. The second theme, on the other hand, will take a critical look at and examine sports as a media tool that globally promote athletes, teams, products and services. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar, Studio Contemporary Arts College Communications Department

Credits:

0.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ramapo.edu

Phone Number:

(201) 684-7500 ext 7500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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