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MKTG 410: Services Marketing
3.00 Credits
California State University-Los Angeles
Prerequisite: MKTG 300, IS 301. Applies marketing management techniques, marketing strategies, and processes for service evaluation and service quality improvement to service marketing. Characteristics of services marketing, service management, service evaluation, techniques for improvement, services marketing in global environments, and marketing techniques. Letter grade only (A-F).
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MKTG 410 - Services Marketing
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MKTG 420: Sales Management
3.00 Credits
California State University-Los Angeles
Prerequisite: MKTG 300, IS 301. Management of the sales force. Sales analysis, forecasting techniques, account and territory management, and negotiations. Integrating the personal computer into the sales function. Computer simulation of the decision process in sales management.
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MKTG 420 - Sales Management
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MKTG 430: Promotion Strategies
3.00 Credits
California State University-Los Angeles
Prerequisite: MKTG 300, IS 301. Management of the promotional mix. Behavioral and data-based foundations for promotional strategies. Budgeting, allocation of promotional resources,and media models. Integration of promotional strategies into the marketing mix. Applications of information-based technologies and tools for analysis.
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MKTG 430 - Promotion Strategies
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MKTG 437: Internet Marketing
3.00 Credits
California State University-Los Angeles
Prerequisites: MKTG 300 suggested, IS 301. Familiarization with Internet history & Internet technology. Analysis of consumer behavior (domestic and international) on the Internet; business models; advertising and promotions; website design; pricing; and marketing research using the Internet. News and recent developments in e-commerce are a focus of the class. Letter grade only (A-F).
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MKTG 437 - Internet Marketing
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MKTG 465: Business To Business Marketing
3.00 Credits
California State University-Los Angeles
Prerequisite: MKTG 300, IS 301. Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business products/services and domestic/international strategy. Emphases relationship-management, e-commerce, supply chain, negotiation, technology innovation, brand assessment, trade, selling, and advertising strategy. Integration and application of information technology.
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MKTG 465 - Business To Business Marketing
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MKTG 470: Marketing Research
3.00 Credits
California State University-Los Angeles
Prerequisites: MKTG 300, IS 301, 310. Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.
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MKTG 470 - Marketing Research
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MKTG 480: International Marketing
3.00 Credits
California State University-Los Angeles
Prerequisite: MKTG 300, IS 301. The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making outside the U.S. How to develop and present plans for exploiting global marketing opportunities.
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MKTG 480 - International Marketing
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MKTG 481: International Marketing in Selected Markets
3.00 Credits
California State University-Los Angeles
Prerequisites: MKTG 300, IS 301. Taught as a special topics seminar. Depending upon the instructor, topics may include marketing within specific regions such as Asia or Europe, marketing in developing countries, or international aspects of the marketing mix such as global advertising and global retailing. Letter grade only (A-F).
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MKTG 481 - International Marketing in Selected Markets
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MKTG 490: Consumer Behavior
3.00 Credits
California State University-Los Angeles
Prerequisite: MKTG 300, IS 301. Consumer behavior in a marketing context. Information processing, personality/lifestyle, group, social class, cultural/sub-cultural, and demographic factors to influence consumption behavior. Strategic and analytical thinking of consumer behavior both in profit and nonprofit contexts as well as relevant public policy applications.
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MKTG 490 - Consumer Behavior
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MKTG 492: New Products/New Services
3.00 Credits
California State University-Los Angeles
Prerequisite: MKTG 300 or consent of instructor, IS 301. New product and new service development process from idea generation to launch; diffusion of innovation and sales forecast of new product; market entry strategy; branding of new product; business plan for new product/service.
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MKTG 492 - New Products/New Services
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