MKTG 437 - Internet Marketing

Institution:

California State University-Los Angeles

Subject:

Description:

Prerequisites: MKTG 300 suggested, IS 301. Familiarization with Internet history & Internet technology. Analysis of consumer behavior (domestic and international) on the Internet; business models; advertising and promotions; website design; pricing; and marketing research using the Internet. News and recent developments in e-commerce are a focus of the class. Letter grade only (A-F).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calstatela.edu

Phone Number:

(323) 343-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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