MKTG 430 - Promotion Strategies

Institution:

California State University-Los Angeles

Subject:

Description:

Prerequisite: MKTG 300, IS 301. Management of the promotional mix. Behavioral and data-based foundations for promotional strategies. Budgeting, allocation of promotional resources,and media models. Integration of promotional strategies into the marketing mix. Applications of information-based technologies and tools for analysis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calstatela.edu

Phone Number:

(323) 343-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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