MKTG 410 - Services Marketing

Institution:

California State University-Los Angeles

Subject:

Description:

Prerequisite: MKTG 300, IS 301. Applies marketing management techniques, marketing strategies, and processes for service evaluation and service quality improvement to service marketing. Characteristics of services marketing, service management, service evaluation, techniques for improvement, services marketing in global environments, and marketing techniques. Letter grade only (A-F).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calstatela.edu

Phone Number:

(323) 343-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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