MKTG 465 - Business To Business Marketing

Institution:

California State University-Los Angeles

Subject:

Description:

Prerequisite: MKTG 300, IS 301. Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business products/services and domestic/international strategy. Emphases relationship-management, e-commerce, supply chain, negotiation, technology innovation, brand assessment, trade, selling, and advertising strategy. Integration and application of information technology.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calstatela.edu

Phone Number:

(323) 343-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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