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MKTG 4163: Services Marketing
3.00 Credits
Macon State College has merged with Middle Georgia State University
This course is a study of the unique challenges of managing a marketing mix of for-profit and non-profit services. The course covers theory, service quality attainments, service design and strategy, and implementation plans. It includes an examination of social marketing, which seeks to influence social behaviors not to benefit the marketer but to benefit the target audience and society. Lecture/Lab Hours: Three hours per week.
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MKTG 4163 - Services Marketing
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MKTG 4165: Small Business Management
3.00 Credits
Macon State College has merged with Middle Georgia State University
This is a hands-on experience concerned with the problems and responsibilities of starting and operating a small business. Students work in teams consulting with small business and/or entrepreneurs on actual business cases. Lecture/Lab Hours: Three hours per week.
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MKTG 4166: Marketing Promotion and Communication
3.00 Credits
Macon State College has merged with Middle Georgia State University
This is a study of the theoretical and practical aspects of effective marketing communication as a means of market promotion. The course stresses economic, social, and ethical aspects of promotion and requires the student to develop a program for a specific purpose including layouts and story boards. Lecture/Lab Hours: Three hours per week.
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MKTG 4166 - Marketing Promotion and Communication
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MKTG 4168: International Marketing
3.00 Credits
Macon State College has merged with Middle Georgia State University
This course is a study of the international business environment, including the social, cultural, political, technological, and institutional factors. The course focuses on how companies compete for customers around the world by examining the global implications of managing the marketing mix and understanding the global economy, cultural forces, and the political and regulatory climate. Lecture/Lab Hours: Three hours per week.
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MKTG 4198: Marketing Management
3.00 Credits
Macon State College has merged with Middle Georgia State University
This is a study of the marketing environment. Application of the development of the marketing plan and strategy coupled with techniques to ethical marketing management is stressed by the use of cases or computer simulation. Lecture/Lab Hours: Three hours per week.
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MKTG 4198 - Marketing Management
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MKTG 4505: Special Topics
1.00 Credits
Macon State College has merged with Middle Georgia State University
This is a customized course that meets special needs of students and/or the community under the direction of a faculty supervisor. It is designed to offer students an opportunity to study at a level or on topics not covered in regularly scheduled courses.
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MKTG 4605: Internship and/or Cooperative Education
1.00 Credits
Macon State College has merged with Middle Georgia State University
This is an individually designed and planned learning experience involving field experience and study in the private or public sector.
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MKTG 4605 - Internship and/or Cooperative Education
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MKTG 4805: Independent Study
1.00 Credits
Macon State College has merged with Middle Georgia State University
This course is an investigation of a topic of interest with reports given to instructor.
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MKTG 4805 - Independent Study
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MSCC 1000: Perspectives on Information and Communication
1.00 Credits
Macon State College has merged with Middle Georgia State University
This is a series on the discovery, use, and presentation of information. Students will learn the role and use of research materials and how to use technology in the discovery of information as well as the critical analysis of information in knowledge building. Students also will learn how logically and effectively to present information. Lecture/Lab Hours: One hour per week.
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MSCC 1000 - Perspectives on Information and Communication
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MSCC 1001: Macon Connections for College and Beyond
0.00 Credits
Macon State College has merged with Middle Georgia State University
This course is required for all first-time, full-time, fully admitted students. The course is designed to provide students with the academic, personal, and leadership skills necessary for success in their academic and personal lives. The course will facilitate students’ acculturation and social integration into the college environment, develop students’ understanding of the learning process, and help students acquire essential college survival skills. The focus of this course is on the college student for the purpose of promoting success - both in college and in life after college - by fostering the development of skills or strategies that are valuable and applicable across subjects (transferable, cross-disciplinary skills) and across time (durable, lifelong learning skills). Lecture/Lab Hours: Three hours per week.
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MSCC 1001 - Macon Connections for College and Beyond
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