MKTG 4198 - Marketing Management

Institution:

Macon State College has merged with Middle Georgia State University

Subject:

Marketing

Description:

This is a study of the marketing environment. Application of the development of the marketing plan and strategy coupled with techniques to ethical marketing management is stressed by the use of cases or computer simulation. Lecture/Lab Hours: Three hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 08/30/2008 

Institution Website:

www.mga.edu

Phone Number:

(478) 471-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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