MKTG 4168 - International Marketing

Institution:

Macon State College has merged with Middle Georgia State University

Subject:

Marketing

Description:

This course is a study of the international business environment, including the social, cultural, political, technological, and institutional factors. The course focuses on how companies compete for customers around the world by examining the global implications of managing the marketing mix and understanding the global economy, cultural forces, and the political and regulatory climate. Lecture/Lab Hours: Three hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 08/30/2008 

Institution Website:

www.mga.edu

Phone Number:

(478) 471-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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