MKTG 4166 - Marketing Promotion and Communication

Institution:

Macon State College has merged with Middle Georgia State University

Subject:

Marketing

Description:

This is a study of the theoretical and practical aspects of effective marketing communication as a means of market promotion. The course stresses economic, social, and ethical aspects of promotion and requires the student to develop a program for a specific purpose including layouts and story boards. Lecture/Lab Hours: Three hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 08/30/2008 

Institution Website:

www.mga.edu

Phone Number:

(478) 471-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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