MKTG 4163 - Services Marketing

Institution:

Macon State College has merged with Middle Georgia State University

Subject:

Marketing

Description:

This course is a study of the unique challenges of managing a marketing mix of for-profit and non-profit services. The course covers theory, service quality attainments, service design and strategy, and implementation plans. It includes an examination of social marketing, which seeks to influence social behaviors not to benefit the marketer but to benefit the target audience and society. Lecture/Lab Hours: Three hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 08/30/2008 

Institution Website:

www.mga.edu

Phone Number:

(478) 471-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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