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Course Criteria
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3.00 Credits
Studies legal aspects of management decisions concerning systems design, proprietary rights, computer abuse and error, privacy considerations, acquisition of computers and data. Also explores how law applies to the computer environment. Pre-requisite: BLAW 214 & MGIS 120.
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3.00 Credits
Examines the fundamentals of database design, file organization, and access methods, as well as the relational, network, and hierarchical views of databases, including the appropriate query languages and implementations, client-server planning, testing, and installation. Includes methods used to parse and optimize queries, reliability, security, and integrity of databases. Requires students to conduct several programming projects. Pre-requisite: MGIS 225.
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3.00 Credits
Provides hands-on exploration of the various applications of information technology in business, including applications in accounting, marketing, and other select areas. Pre-requisite: Knowledge of basic business application software, such as word processing, spreadsheet, and databases. Senior standing in Management Information Systems.
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3.00 Credits
Involves parallel study and work assignments under the direction of a faculty member.
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3.00 Credits
Involves an individualized course designed to allow the student to do research in the computer and information systems area under the supervision of a faculty member. Pre-requisite: MGIS 402.
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3.00 Credits
Provides a managerial approach to the study of marketing, including target market selection, product, price, promotion and distribution strategies. Emphasizes consumer behavior and decision. Nonprofit and international marketing issues will also be included. Pre-requisite: BGMT 104.
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3.00 Credits
Examines consumer and organizational buying behavior, incorporating concepts and findings from behavioral sciences. Includes the study of an integrated model of consumer behavior and the factors which influence the decision process. Pre-requisite: MKTG 304.
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3.00 Credits
Studies theories and processes relating to marketing communications with a focus on planning and managing the communication mix: personal selling, advertising, sales promotion, and publicity. Views promotion as a marketing tool coordinated with other elements of the marketing mix. Pre-requisite: MKTG 304.
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3.00 Credits
Examines planning and managing retailing strategy, including evaluation of trading area, selection of retail store site, merchandising, inventory management, store layout, merchandise assortment, pricing, promotion, and customer service. Pre-requisite: MKTG 304.
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3.00 Credits
Examines theories, concepts, and practices relating to international marketing management, with a focus on the cultural, social, political, and economic environments. Topics include strategic decisions about product, price, promotion, and distribution as well as emerging issues and institutions in global marketing. Pre-requisite: MKTG 304.
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