MKTG 304 - Introduction to Marketing Management

Institution:

University of the District of Columbia

Subject:

Description:

Provides a managerial approach to the study of marketing, including target market selection, product, price, promotion and distribution strategies. Emphasizes consumer behavior and decision. Nonprofit and international marketing issues will also be included. Pre-requisite: BGMT 104.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udc.edu

Phone Number:

(202) 274-5012

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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