MKTG 306 - Promotion Management

Institution:

University of the District of Columbia

Subject:

Description:

Studies theories and processes relating to marketing communications with a focus on planning and managing the communication mix: personal selling, advertising, sales promotion, and publicity. Views promotion as a marketing tool coordinated with other elements of the marketing mix. Pre-requisite: MKTG 304.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udc.edu

Phone Number:

(202) 274-5012

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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