MKTG 307 - Principles of Retailing

Institution:

University of the District of Columbia

Subject:

Description:

Examines planning and managing retailing strategy, including evaluation of trading area, selection of retail store site, merchandising, inventory management, store layout, merchandise assortment, pricing, promotion, and customer service. Pre-requisite: MKTG 304.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udc.edu

Phone Number:

(202) 274-5012

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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