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MKT 361: Sales/Sales Force Management
3.00 Credits
Jacksonville State University
Prerequisite: MKT 301. A study of the personal selling process. The course focuses on communications, motivation, planning, and practical application of sales techniques.
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MKT 370: Transportation and Logistics
3.00 Credits
Jacksonville State University
Prerequisite: MKT 301. Provides a broad and general exposure to transportation issues including modes of transportation, their relationships, and special uses. Business logistics (including, but not limited to coverage of inventory, warehousing, materials and handling, packaging, and order procession) and how transportation and logistics are interrelated are also covered.
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MKT 378: Consumer Behavior
3.00 Credits
Jacksonville State University
Prerequisite: MKT 301. A study of fundamental activities, habits, and motives which affect consumer interest, trial, evaluation, usage, and disposal of products. Includes ethical marketing considerations.
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MKT 378 - Consumer Behavior
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MKT 388: Advertising and Promotion
3.00 Credits
Jacksonville State University
Prerequisite: MKT 301. Investigation of methods used to communicate with markets, including advertising, sales promotions, reseller support, publicity, public relations, and corporate advertising. Includes case combining these methods with a managerial orientation. (formerly MKT 377)
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MKT 394: Retailing
3.00 Credits
Jacksonville State University
Prerequisite: MKT 301. A study of the American retailing system. Topics include: the expanding role of e-commerce, store management, atmospherics, location analysis, trading area analysis, site selection, retail buying, merchandise and financial budgeting, inventory control, and promotional strategy.
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MKT 395: Business-To-Business Marketing
3.00 Credits
Jacksonville State University
Prerequisite: MKT 301. An analysis of marketing strategy as it applies to firms that engage in the production of finished products or services, including an examination of the buying behavior of profit and non-profit-making enterprises, as well as governmental agencies and the impact of e-commerce on these enterprises and processes. (formerly MKT 363) (May not be taken for credit if student has completed MKT 363 - Industrial Marketing)
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MKT 489: Marketing Internship
3.00 Credits
Jacksonville State University
Prerequisites: Junior status and consent of instructor. Provides the marketing major with practical experience in the marketing field via an internship arrangement. (PASS/FAIL grade only).
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MKT 489 - Marketing Internship
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MKT 492: Senior Marketing Seminar
3.00 Credits
Jacksonville State University
Prerequisites: Senior status and MKT 301. Investigation and analysis of current literature and problems in the field of marketing. Includes classroom lectures and discussions; supervised and independent student research.
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MKT 492 - Senior Marketing Seminar
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MKT 493: International Marketing
3.00 Credits
Jacksonville State University
Prerequisites: Senior status and MKT 301. An introduction to the cultural differences encountered in foreign markets (mainly the Arabic/ Islamic and Japanese cultures), and the effects of these on target markets, and the product, price, place, and promotion aspects of marketing. The questions of adaptation vs. standardization as a strategy in international markets, barriers to market entry and trade, and the import/export process are examined.
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MKT 495: Marketing Management
3.00 Credits
Jacksonville State University
Prerequisites: Senior status and MKT 301. Capstone course combining lecture, cases, and student discussion in a seminar setting. Examines and analyzes the marketing process with special emphasis on the development of comprehensive marketing plans.
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