MKT 388 - Advertising and Promotion

Institution:

Jacksonville State University

Subject:

Description:

Prerequisite: MKT 301. Investigation of methods used to communicate with markets, including advertising, sales promotions, reseller support, publicity, public relations, and corporate advertising. Includes case combining these methods with a managerial orientation. (formerly MKT 377)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsu.edu/

Phone Number:

(256) 782-5781

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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