MKT 395 - Business-To-Business Marketing

Institution:

Jacksonville State University

Subject:

Description:

Prerequisite: MKT 301. An analysis of marketing strategy as it applies to firms that engage in the production of finished products or services, including an examination of the buying behavior of profit and non-profit-making enterprises, as well as governmental agencies and the impact of e-commerce on these enterprises and processes. (formerly MKT 363) (May not be taken for credit if student has completed MKT 363 - Industrial Marketing)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsu.edu/

Phone Number:

(256) 782-5781

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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