MKT 493 - International Marketing

Institution:

Jacksonville State University

Subject:

Description:

Prerequisites: Senior status and MKT 301. An introduction to the cultural differences encountered in foreign markets (mainly the Arabic/ Islamic and Japanese cultures), and the effects of these on target markets, and the product, price, place, and promotion aspects of marketing. The questions of adaptation vs. standardization as a strategy in international markets, barriers to market entry and trade, and the import/export process are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jsu.edu/

Phone Number:

(256) 782-5781

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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