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BMGTU 304: Culture in International Business Decision- Making
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3.00 Credits
Chestnut Hill College
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Management theory and practice are used to develop the skills necessary to design and implement global strategies, to conduct effective cross-national interactions and to manage daily global operations. The student is placed in the role of a manager of any nationality, and is expected to take a global perspective in dealing with dynamic management issues in both foreign and diverse host environments. Cross-cultural management and competitive strategy are evaluated in the context of global changes. The course will emphasize how the variable of culture interacts with other national and international factors to affect managerial processes and behaviors. Case studies and term project report will be assigned. Prerequisite: BADMU 101.
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BMGTU 365: Marketing Management BMKTU 203 Marketing Principles 3 credits
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3.00 Credits
Chestnut Hill College
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Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.
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BMGTU 365 - Marketing Management BMKTU 203 Marketing Principles 3 credits
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BMKTU 205: Consumer Behavior
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3.00 Credits
Chestnut Hill College
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Explores psychological and sociological variables marketing managers should examine in order to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments. Prerequisite: BMKTU 203. 67
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BMKTU 206: International Marketing
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3.00 Credits
Chestnut Hill College
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Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: BMKTU 203.
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BMKTU 253: Retailing
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3.00 Credits
Chestnut Hill College
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Critical analysis of retailing strategy and management with extensive examination of selected and current problems unique to the retailing sector of the economy.
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BMKTU 254: Advertising
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3.00 Credits
Chestnut Hill College
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Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting. Prerequisite: BMKTU 203 or by permission of the instructor.
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BMKTU 255: Public Relations
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3.00 Credits
Chestnut Hill College
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Public Relations
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BMKTU 256: Personal Selling and Sales Force Management
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3.00 Credits
Chestnut Hill College
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An analysis of the components of an effective sales presentation and strategy decisions faced by sales managers including recruiting, training, motivating, supervising, and evaluating sales personnel.
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BMKTU 256 - Personal Selling and Sales Force Management
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BMKTU 310: Marketing Research
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3.00 Credits
Chestnut Hill College
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Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Prerequisites: BMKTU 203, MATHU 225, and MATHU 226.
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BMKTU 365: Marketing Management
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3.00 Credits
Chestnut Hill College
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Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Prerequisite: BMKTU 203.
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BMKTU 365 - Marketing Management
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