BMKTU 365 - Marketing Management

Institution:

Chestnut Hill College

Subject:

Description:

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Prerequisite: BMKTU 203.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chc.edu

Phone Number:

(215) 248-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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