BMKTU 206 - International Marketing

Institution:

Chestnut Hill College

Subject:

Description:

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: BMKTU 203.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chc.edu

Phone Number:

(215) 248-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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