BMKTU 205 - Consumer Behavior

Institution:

Chestnut Hill College

Subject:

Description:

Explores psychological and sociological variables marketing managers should examine in order to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments. Prerequisite: BMKTU 203. 67

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chc.edu

Phone Number:

(215) 248-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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