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Course Criteria
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3.00 Credits
An examination of current theories and fundamental concepts as they relate to individual and group behavior within organizations. A behavioral approach to management with emphasis on organizational environment, individual dimension, leadership, group and inter-group dimensions, motivation/reward system/performance, a global corporate culture, diversity in the workforce and negotiation. Students gain an understanding of the nature and need for organizations and develop skills essential to effective management. Prerequisite: BU313. 3 credits.
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3.00 Credits
This course is a study of great women leaders, with a particular focus on identifying the differences with which women process leadership, as well as considering leadership models in a variety of situations. Material is delivered using roleplay exercises and case studies. 3 credits.
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3.00 Credits
The course is a study of ethical behavior in business, and establishes the philosophical foundation of moral reasoning and ethical judgment. It examines moral theories and approaches to business ethics, and applies a conceptual construct in the analysis and discussion of selected case studies and current corporate issues. It provides students with the general ethical underpinning of professional conduct, and prepares them to understand the codes and rules of their own profession. Emphasis will be placed on a team appraoch to problem-solving, as well as active class participation and regular written assignments. 3 credits.
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3.00 Credits
International and electronic commerce covers business structures used in electronic commerce such as business-to-business and business-to-consumer; there is a special emphasis on performing actual business transactions in these channels of commerce. 3 credits.
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3.00 Credits
A continuation of business statistics and probability with a more in-depth look at the various methods of analysis. Simple and multiregression analysis with business application to problem solutions are encountered. Type I and Type II errors combined with hypothesis testing techniques are employed to solve probability problems. This course is designed as an elective course for students who wish to enter an MBA program. Prerequisite: BU221. 3 credits.
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3.00 Credits
Managing the finances of an organization. Typical coverage includes financial statement analysis using ratios and cash flow planning, time value of money, the risk-return relationship, valuation theory as applied to bonds and stocks, capital budgeting, and risk in capital budgeting. Prerequisites: 6 credits of Accounting and EC182. 3 credits.
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3.00 Credits
This course extends the coverage in Financial Management I. Topics include the cost of capital, leverage and capital structure, dividend policy, working capital management, derivative securities, mergers/acquisitions, bankruptcy, and international financial management. Prerequisites: BU335, 3 credits.
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3.00 Credits
An introductory course on consumer behavior examining the development of research theory while analyzing consumers through demographic, geographic and psychographic characteristics. Exploration of the major determinants of consumer behavior, consumer decision process and its impact upon economic activity. Prerequisite: BU241. 3 hours lecture, one semester; 3 credits.
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3.00 Credits
A study of the techniques involved in advertising with emphasis on the social, legal, technological and ethical variables. Emphasis is placed on the problem of determining the total advertising budget, the choice of suitable media, the requisites of effective advertising messages and various types of advertising research. Prerequisite: BU241. 3 credits.
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3.00 Credits
An investigation of the principles of successful selling, sales techniques and tools, sales personality, behavioral styles and demographic diversity of the consumer, legal and ethical responsibilities of the sales person, and the role and responsibilities of the sales manager. Prerequisite: BU241. 3 credits.
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