BU 341+ - Consumer Behavior

Institution:

Georgian Court University

Subject:

Description:

An introductory course on consumer behavior examining the development of research theory while analyzing consumers through demographic, geographic and psychographic characteristics. Exploration of the major determinants of consumer behavior, consumer decision process and its impact upon economic activity. Prerequisite: BU241. 3 hours lecture, one semester; 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgian.edu

Phone Number:

(732) 987-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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