BU 342+ - Principles of Advertising

Institution:

Georgian Court University

Subject:

Description:

A study of the techniques involved in advertising with emphasis on the social, legal, technological and ethical variables. Emphasis is placed on the problem of determining the total advertising budget, the choice of suitable media, the requisites of effective advertising messages and various types of advertising research. Prerequisite: BU241. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgian.edu

Phone Number:

(732) 987-2200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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