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MKT 354: Consumer Behavior, ,I
3.00 Credits
Morehead State University
Prerequisites: MKT 304 or consent of instructor, PSY 154 and SOC 101 recommended. Examines the processes consumers use to pick, secure, use and dispose of products and services. In addition, internal forces such as personality, and external forces such as culture, which impact the decision making process, are reviewed.
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MKT 354 - Consumer Behavior, ,I
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MKT 365: Services Marketing. ;on demand
3.00 Credits
Morehead State University
Prerequisite: MKT 304 or consent of instructor. This course examines the marketing of services from a managerial perspective. Includes topics such as the unique nature of services; managing the service encounter; pricing, promoting, and distributing services; and service quality.
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MKT 365 - Services Marketing. ;on demand
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MKT 370: Direct and Database Marketing ;on demand
3.00 Credits
Morehead State University
Prerequisite: MKT 304. This course examines marketing activities and strategies from a non-store perspective. Topics covered include the interactivity of non-store and direct marketing, database management, the Internet, electronic technology, direct mail, and direct response marketing.
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MKT 370 - Direct and Database Marketing ;on demand
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MKT 399: Selected Workshop Topics. ;on demand
1.00 - 4.00 Credits
Morehead State University
Workshops on various marketing subjects will be presented periodically to supplement the basic course offerings in marketing. Credit toward degree programs must be approved by the student's advisor.
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MKT 399 - Selected Workshop Topics. ;on demand
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MKT 439: Cooperative Education IV. ;on demand
1.00 - 8.00 Credits
Morehead State University
Work experience with an in-depth exposure representative of the student's academic level and experience analogous to a senior level status. Maximum of three hours of cooperative education credit (MKT 339/439) available for option credit.
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MKT 439 - Cooperative Education IV. ;on demand
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MKT 451: Retail Marketing. ;on demand
3.00 Credits
Morehead State University
Prerequisite: MKT 304. The role of retailing institutions to meet the fast-paced changes in society which confront final consumers in their purchases for personal, family, or household nonbusiness uses. The retailing process is critically analyzed along with the environment within which it operates, and the institutions and functions that are performed.
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MKT 451 - Retail Marketing. ;on demand
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MKT 452: Marketing Research and Analysis. ;I
3.00 Credits
Morehead State University
Prerequisites: MATH 354 and MKT 304. Marketing research is used by a wide variety of organizations to collect information that will assist them in making better decisions. The process of designing, gathering, analyzing, and reporting data relevant to a specific decision will be explored.
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MKT 452 - Marketing Research and Analysis. ;I
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MKT 453: Marketing Planning and Strategies. ;I,II
3.00 Credits
Morehead State University
Prerequisites: MKT 304, MNGT 301, and completion of or concurrent enrollment in all required marketing option courses, or consent of instructor. An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting.
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MKT 453 - Marketing Planning and Strategies. ;I,II
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MKT 454: Integrated Marketing Communication. ;II
3.00 Credits
Morehead State University
Prerequisite: MKT 304. Required for Marketing option in Business Administration. Promotional strategies is dedicated to demonstrating how organizations may communicate, compete and convince their target markets through the interrelationship of advertising, sales promotion, publicity and public relations.
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MKT 454 - Integrated Marketing Communication. ;II
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MKT 455: Advertising. ;on demand
3.00 Credits
Morehead State University
Prerequisite: MKT 304. A discussion of the milestones in the evolution of advertising and a description of advertising's role in the marketing communication process. The course will investigate both the client and professional advertiser perspective. Theory and application are stressed.
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MKT 455 - Advertising. ;on demand
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