MKT 365 - Services Marketing. ;on demand

Institution:

Morehead State University

Subject:

Description:

Prerequisite: MKT 304 or consent of instructor. This course examines the marketing of services from a managerial perspective. Includes topics such as the unique nature of services; managing the service encounter; pricing, promoting, and distributing services; and service quality.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moreheadstate.edu

Phone Number:

(606) 783-2221

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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