MKT 454 - Integrated Marketing Communication. ;II

Institution:

Morehead State University

Subject:

Description:

Prerequisite: MKT 304. Required for Marketing option in Business Administration. Promotional strategies is dedicated to demonstrating how organizations may communicate, compete and convince their target markets through the interrelationship of advertising, sales promotion, publicity and public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moreheadstate.edu

Phone Number:

(606) 783-2221

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.