MKT 354 - Consumer Behavior, ,I

Institution:

Morehead State University

Subject:

Description:

Prerequisites: MKT 304 or consent of instructor, PSY 154 and SOC 101 recommended. Examines the processes consumers use to pick, secure, use and dispose of products and services. In addition, internal forces such as personality, and external forces such as culture, which impact the decision making process, are reviewed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moreheadstate.edu

Phone Number:

(606) 783-2221

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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