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MKTG 4280: Global Marketing Issues and Practice
3.00 Credits
University of North Texas
4280. Global Marketing Issues and Practice. 3 hours. Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global market place, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650.
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MKTG 4320: New Product Development
3.00 Credits
University of North Texas
4320. New Product Development. 3 hours. Understanding of customer needs and translating them into new products and services whose design and presentation address those needs. Applying a disciplined apporach to the new product development process from idea generation to product launch. Prerequisite(s): MKTG 3700, MKTG 3710.
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MKTG 4330: Strategic Brand Management
3.00 Credits
University of North Texas
4330. Strategic Brand Management. 3 hours. Course concentrates on strategic and operational issues related to brand management - an important aspect of marketing function - its integration in the organization, management of portfolio of brands, environmental scanning, identification and creation of value to offer to consumers, budgeting, planning and control issues. Specific areas discussed will be research, data management, analyses for planning, decision making, decisions in the areas of product/service offering, pricing, communication (advertising, sales promotion, sponsorship, and publicity) channels, ethics and global implications, among others. Prerequisite(s) : MKTG 3650 and MKTG 3700 (may be taken concurrently).
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MKTG 4520: Marketing Channels and Strategic Partnerships
3.00 Credits
University of North Texas
4520. Marketing Channels and Strategic Partnerships. 3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking. Prerequisite(s): MKTG 3650.
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MKTG 4600: Retailing
3.00 Credits
University of North Texas
4600. Retailing. 3 hours. Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control. Prerequisite(s): MKTG 3650.
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MKTG 4620: E-Commerce Marketing Tools and Applications
3.00 Credits
University of North Texas
4620. E-Commerce Marketing Tools and Applications. 3 hours. Explores the evolution of the Internet and the Internet's ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications. Prerequisite(s): MKTG 3650.
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MKTG 4630: Electronic Retailing and Promotion Strategies
3.00 Credits
University of North Texas
4630. Electronic Retailing and Promotion Strategies. 3 hours. Addresses advanced aspects of retailing concepts in an electronic, on-line setting. Topics include promotional issues, privacy and security concerns, target market assessment, building a customer base, site design, order tracking and shipping. Prerequisite(s): MKTG 3650.
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MKTG 4640: Database Marketing Fundamentals
3.00 Credits
University of North Texas
4640. Database Marketing Fundamentals. 3 hours. Examines theories, issues, processes and applications involved in the strategic use of marketing databases in corporate and non-corporate settings. Emphasizes the importance of acquiring, maintaining and processing market-related information. Introduces the extension of database marketing to the concept of one-to-one marketing. Discusses uses of computer hardware and software, the Internet and telecom technology in database marketing. Examines issues involved in the creation and maintenance of marketing databases as well as their varied uses. Students complete a project, learning and using many skills related to applied database marketing. Prerequisite(s): MKTG 3650 and MKTG 4620.
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MKTG 4750: Services Marketing
3.00 Credits
University of North Texas
4750. Services Marketing. 3 hours. This course places emphasis on examination of the basic building blocks, characteristics and nature of the service product and importance in the economy. Course focuses on the service-dominant logic (SDL) model and competitive marketing strategies. Students acquire creative and critical thinking skills in case study and real industry analysis culminating in writing a report and making verbal presentations. Prerequisite(s): MKTG 3650
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MKTG 4800: Internship in Marketing or Logistics
3.00 Credits
University of North Texas
4800. Internship in Marketing or Logistics. 3 hours. Supervised work in a job related to student's career objective or equivalent.
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