MKTG 4630 - Electronic Retailing and Promotion Strategies

Institution:

University of North Texas

Subject:

Marketing

Description:

4630. Electronic Retailing and Promotion Strategies. 3 hours. Addresses advanced aspects of retailing concepts in an electronic, on-line setting. Topics include promotional issues, privacy and security concerns, target market assessment, building a customer base, site design, order tracking and shipping. Prerequisite(s): MKTG 3650.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.