MKTG 4320 - New Product Development

Institution:

University of North Texas

Subject:

Marketing

Description:

4320. New Product Development. 3 hours. Understanding of customer needs and translating them into new products and services whose design and presentation address those needs. Applying a disciplined apporach to the new product development process from idea generation to product launch. Prerequisite(s): MKTG 3700, MKTG 3710.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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