MKTG 4750 - Services Marketing

Institution:

University of North Texas

Subject:

Marketing

Description:

4750. Services Marketing. 3 hours. This course places emphasis on examination of the basic building blocks, characteristics and nature of the service product and importance in the economy. Course focuses on the service-dominant logic (SDL) model and competitive marketing strategies. Students acquire creative and critical thinking skills in case study and real industry analysis culminating in writing a report and making verbal presentations. Prerequisite(s): MKTG 3650

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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