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Course Criteria
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3.00 Credits
Emphasizes the fundamentals of personal selling, and how to effectively manage a sales force. It, also focuses on the link between the determinants, of sales performance and the activities involved, in directing, influencing and controlling a sales, force. Customer value add, consumer and, business buyer behavior, sales negotiation, sales, style, flexing, team selling, and other topics are, discussed.
Prerequisite:
MK-201 or MG-100 with junior standing
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3.00 Credits
An introduction to the various facets of consumer, behavior, including the decision-making process,, problems, needs and goals, the consumer's search, for information, and the evaluation of the, purchase decision. Students will explore the, application of concepts to management of the, marketing mix.
Prerequisite:
MK-201
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3.00 Credits
Focuses on the application of analytical and, decision-oriented marketing concepts to the, ever-growing service sector of our economy, with, specific emphasis on the retailing of consumer, products.
Prerequisite:
MK-201
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3.00 Credits
An overview of the roles, responsibilities and, skills necessary to function, as an effective fundraiser. This course follows, the ethical guidelines and curriculum framework, established by the Association of Fundraising, Professionals (AFP).
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3.00 Credits
Emphasizes analytical and decision-making, techniques in the marketing of goods and services, to businesses, institutions, and the government. , It also covers organizational buying behavior,, product/market planning, sales and distribution, management, pricing and promotion from the, perspective of both the buyer and the seller.
Prerequisite:
MK-201
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3.00 Credits
Students will explore the management of the, advertising function and its integration with, other forms of promotion. Special emphasis will be, given to the Integrated Marketing Communications., Topics include planning the promotional program,, determining the most effective approach,, evaluation of media and budget, research, and, economic and social aspects of promotional, activities.
Prerequisite:
MK-201
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3.00 Credits
Focuses on the basic, concepts, tasks, methods, and techniques in data, mining. Students will develop an understanding, of the process, issues, and techniques, and solve, problems using data mining tools and systems. A, special emphasis will be placed upon the, importance of data in customer relationship, management.
Prerequisite:
MK-201 and 1 other marketing course
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3.00 Credits
Focuses on the application of basic marketing, tools and concepts to the health care industry., Topics include orienting service to clients/, customers, building communications, motivating, internal and external publics, application of, marketing research and segmentation analysis to, the healthcare, pharmaceutical and medical, industries.
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3.00 Credits
Enhances students' job, searching process; develop business communication, skills such as writing, speaking, and teamworking;, introduce job management skills for career, advancement, work organization and time and, stress management; strengthen students', understanding of business etiquette; and, introduce the basics of personal money management., Does not satisfy a Marketing elective.
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3.00 Credits
An introduction to assessing international, marketing opportunities and formulating and, implementing international marketing strategies., Students will explore how to use marketing, analyses and deductive decision modeling in, assessing international marketing opportunities., Topics include international strategies and, policies, foreign market selection, adaptation of, products, distribution, communication channels,, and information gathering, planning, and control.
Prerequisite:
MK-201
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