MK 330 - Health Care Marketing

Institution:

DeSales University

Subject:

Marketing

Description:

Focuses on the application of basic marketing, tools and concepts to the health care industry., Topics include orienting service to clients/, customers, building communications, motivating, internal and external publics, application of, marketing research and segmentation analysis to, the healthcare, pharmaceutical and medical, industries.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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