MK 325 - Advertising & Promotional Communication

Institution:

DeSales University

Subject:

Marketing

Description:

Students will explore the management of the, advertising function and its integration with, other forms of promotion. Special emphasis will be, given to the Integrated Marketing Communications., Topics include planning the promotional program,, determining the most effective approach,, evaluation of media and budget, research, and, economic and social aspects of promotional, activities.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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