MK 220 - Consumer Behavior

Institution:

DeSales University

Subject:

Marketing

Description:

An introduction to the various facets of consumer, behavior, including the decision-making process,, problems, needs and goals, the consumer's search, for information, and the evaluation of the, purchase decision. Students will explore the, application of concepts to management of the, marketing mix.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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