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MKT 1001: Principles of Marketing
3.00 Credits
St. John's University-New York
The role of marketing and marketing management in the operation of an economic system is studied. The environment within which the marketing system operates and the structure, operations, resources and variables subject to the control of the marketing executive are examined. Marketing principles, trends and policies are emphasized. Credit: 3 semester hours.
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MKT 1002: Fundamentals of Advertising and Sales Promotion
3.00 Credits
St. John's University-New York
Prerequisite: MKT 1001. The function of advertising and its relationship to the growth and development of markets for new and old products. Credit: 3 semester hours.
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MKT 1020: International Distribution:Marketing Strategies
3.00 Credits
St. John's University-New York
Prerequisite: MKT 1001. A survey of how products and services are distributed internationally. A comparison of the methods and systems of product development, assessment, acceptance and distribution in relation to the product life cycle. Emphasis on the application of basic marketing principles to the international environment and specific marketing situations. Credit: 3 semester hours.
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MKT 3301: Principles of Marketing
3.00 Credits
St. John's University-New York
The role of marketing and marketing management in the operation of an economic system is studied. Marketing principles, trends and policies are emphasized. Credit: 3 semester hours.
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MKT 3305: Advertising
3.00 Credits
St. John's University-New York
Prerequisite: MKT 3301. Advertising is surveyed as a communications system that presents brand information and spurs consumer behavior. Emphasis is placed on the various institutions of advertising and how the efforts of each are combined in the advertising campaign. Credit: 3 semester hours.
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MKT 3306: Sales Promotion
3.00 Credits
St. John's University-New York
Prerequisite: MKT 3301. Consumer promotion, trade promotion, event marketing and databased marketing are analyzed as important elements in the marketing mix. Credit: 3 semester hours.
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MKT 3307: Principles of Retailing
3.00 Credits
St. John's University-New York
Prerequisite: MKT 3301. The student examines the planning, organization and management structure of the retail firm. Strategic and tactical factors leading to growth in retail sales and earnings are emphasized throughout the course. Credit: 3 semester hours.
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MKT 3308: Principles of Direct Marketing
3.00 Credits
St. John's University-New York
Prerequisite: MKT 3301. The student examines the scope, opportunities and strategies of direct mail/marketing. Areas of consumer goods, industrial and service direct marketing are studied. Recent trends and developments in research, message creation, print and broadcast media and delivery mechanics are reviewed. Credit: 3 semester hours.
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MKT 3310: Sales Management
3.00 Credits
St. John's University-New York
Prerequisite: MKT 3301. Focuses on the planning and strategic framework of the sales manager's job. The relationships between company goals, marketing strategies and the sales force are emphasized and developed. Techniques for solving sales management problems in planning, supervision, and control are presented. Credit: 3 semester hours.
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MKT 3311: Consumer Behavior
3.00 Credits
St. John's University-New York
Prerequisite: MKT 3301. A study of the components that influence and comprise the consumer decision-making process and how marketers can optimize their efforts in view of these components. Credit: 3 semester hours.
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