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Institution:
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St. John's University-New York
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Subject:
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Description:
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Prerequisite: MKT 1001. A survey of how products and services are distributed internationally. A comparison of the methods and systems of product development, assessment, acceptance and distribution in relation to the product life cycle. Emphasis on the application of basic marketing principles to the international environment and specific marketing situations. Credit: 3 semester hours.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(718) 990-6161
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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