MKT 3308 - Principles of Direct Marketing

Institution:

St. John's University-New York

Subject:

Description:

Prerequisite: MKT 3301. The student examines the scope, opportunities and strategies of direct mail/marketing. Areas of consumer goods, industrial and service direct marketing are studied. Recent trends and developments in research, message creation, print and broadcast media and delivery mechanics are reviewed. Credit: 3 semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stjohns.edu

Phone Number:

(718) 990-6161

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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