MKT 1001 - Principles of Marketing

Institution:

St. John's University-New York

Subject:

Description:

The role of marketing and marketing management in the operation of an economic system is studied. The environment within which the marketing system operates and the structure, operations, resources and variables subject to the control of the marketing executive are examined. Marketing principles, trends and policies are emphasized. Credit: 3 semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stjohns.edu

Phone Number:

(718) 990-6161

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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