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MGMT 388: Project Management
3.00 Credits
Roosevelt University
Managerial approaches to conducting projects from inception to completion. Systems and procedures, including planning fundamentals, scheduling, resource estimation, evaluation and review techniques, managing risk; control and team development. Prereq: Mgmt 300, Infs 330. (3 Credits)
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MGMT 390: Special Topics in Management
3.00 Credits
Roosevelt University
Topics of current interest in the area of management. May be repeated. Prereq: varies; specifi c prerequisites will be listed in the Class Schedule. (3 Credits)
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MGMT 390 - Special Topics in Management
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MGMT 395: Independent Study in Management
1.00 - 3.00 Credits
Roosevelt University
Students work under direction of management faculty on a project selected by student and approved by supervising faculty member, school director, and college dean. (1-3 Credits)
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MGMT 395 - Independent Study in Management
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MGMT 398: Organizational Development
3.00 Credits
Roosevelt University
Diagnosis of organizational problems involving employees, work groups, and corporate culture and structure; implementation of change in a company's human systems; alternative solutions to these problems. Available through External Studies Program. Prereq: Mgmt 358. (3 Credits)
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MKTG 302: Marketing Management
3.00 Credits
Roosevelt University
Character and importance of marketing process and its essential functions, activities, and concepts; how goods and services fl ow from producer to consumer/ user. Economic, sociological, and psychological factors affecting managerial decision making in dynamic environment of marketplace. Prereq: Econ 102. (3 Credits)
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MKTG 302 - Marketing Management
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MKTG 310: Retail Merchandising and Control
3.00 Credits
Roosevelt University
Activities of individuals or organizations that market products primarily to end consumers; purchasing goods and services for sale; storing, displaying, pricing, advertising, and servicing. Control activities; credit, accounting, materials management, personnel, and insurance. Prereq: Mktg 302. (3 Credits)
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MKTG 324: Selling and Sales Management
3.00 Credits
Roosevelt University
Role of personal selling and sales force management in marketing strategy; sales process, sales techniques. Sales force organization; recruiting, training, motivation, supervision, and performance assessment. Prereq: Mktg 302. (3 Credits)
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MKTG 324 - Selling and Sales Management
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MKTG 331: Principles of Advertising
3.00 Credits
Roosevelt University
The role of advertising in the US economy. Elements of the industry. Copy, layout, production, research, and media buying. Newspapers, magazines, direct response, outdoor, radio, television, and point of purchase. Prereq: Mktg 302. (3 Credits)
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MKTG 340: Marketing Research
3.00 Credits
Roosevelt University
Role of marketing research in contemporary marketing. Identifi cation of major secondary sources of marketing information. Research process from study design through data analysis. Qualitative and quantitative techniques. Prereq: Mktg 302 and Econ 234. (3 Credits)
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MKTG 344: Marketing Strategy and Planning
3.00 Credits
Roosevelt University
Relationships between strategic management and strategic marketing. Marketing planning process; analysis, setting of objectives, evaluation of strategies and tactics, implementation, and control of marketing plans. Prereq: Mktg 302, 340, and 324 or 331. (3 Credits)
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