MKTG 344 - Marketing Strategy and Planning

Institution:

Roosevelt University

Subject:

Description:

Relationships between strategic management and strategic marketing. Marketing planning process; analysis, setting of objectives, evaluation of strategies and tactics, implementation, and control of marketing plans. Prereq: Mktg 302, 340, and 324 or 331. (3 Credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roosevelt.edu

Phone Number:

(312) 341-3500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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