MKTG 302 - Marketing Management

Institution:

Roosevelt University

Subject:

Description:

Character and importance of marketing process and its essential functions, activities, and concepts; how goods and services fl ow from producer to consumer/ user. Economic, sociological, and psychological factors affecting managerial decision making in dynamic environment of marketplace. Prereq: Econ 102. (3 Credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roosevelt.edu

Phone Number:

(312) 341-3500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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