|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
The course provides an introduction to selling management and the personal selling components of marketing management. The role of the sales manager in recruiting, directing, motivating, and rewarding a sales force are discussed and analyzed. The course has an emphasis on the selling process, the buyer-seller dyad, market analysis, formulation of sales strategies, the sales presentation, and account and territory management.Prerequisites: MGMT 205, MKT 300.Credit, three hours.
Prerequisite:
MGMT 205 AND MKT 300
-
3.00 Credits
The course identifies major factors that influence how both consumers and institutional buyers process and learn marketing information. Emphasis is on the role culture and personal and interpersonal influences have on buyer behavior. Examination of marketing strategies to best reach the needs of diverse market segments is part of the course offering.Prerequisites: MGMT 205, MKT 300.Credit, three hours.
Prerequisite:
MGMT 205 AND MKT 300
-
3.00 Credits
The course examines principles and practices of organizing, operating, and managing retail establishments with emphasis on planning, control, pricing, distribution, and promotion of merchandise, retail inventory methods, and other relevant topics.Prerequisites: MGMT 300, MKT 300.Credit, three hours.
Prerequisite:
MGMT 205 AND MKT 300
-
3.00 Credits
The course if is project-oriented and focuses on integrated marketing communications. Topics include advertising organization and design, measurement of advertising effectiveness, sales promotion, the personal selling, and public relations.Prerequisites: MGMT 205, MKT 300.Credit, three hours.
Prerequisite:
MGMT 205 AND MKT 300
-
3.00 Credits
The course considers the components of modern-day physical distribution and logistics systems with emphasis on facility location, transportation, warehousing, inventory control, and communications. While emphasis is placed on physical distribution flows, additional topics covered include the flow of information, and the flow of money in a supply chain.Prerequisites: MGMT 205, MKT 300, MGMT 306. Credit, three hours.
Prerequisite:
MGMT 205 AND MKT 300 AND MGMT 306
-
3.00 Credits
The course is the study of applied research methods in the analysis of marketing problems and the utilization of research findings in the formulation of marketing policies. Emphasis is on research design, sampling, data collection, psychological scaling, techniques of statistical analysis, preparation and presentation of the research report, and other relevant topics.Prerequisites: MGMT 208, MKT 315.Credit, three hours.
Prerequisite:
MGMT 208 AND MKT 315
-
3.00 Credits
The course addresses the social, cultural, political, and economic environmental differences of countries in relation to marketing practices. Consideration is also given to the role of multinational corporations.Prerequisites: MGMT 205, MKT 300.Credit, three hours.
Prerequisite:
MGMT 205 AND MKT 300
-
3.00 Credits
The course provides opportunities for advanced study of marketing functions from the point of view of the marketing manager. The course emphasizes formulation and implementation of marketing policies, including marketing planning, buyer behavior, in addition to product, channel, promotion, and pricing strategies.Prerequisites: MKT 300, Senior status, during the final semester of coursework.Credit, three hours.
Prerequisite:
MKT 300
-
1.00 - 3.00 Credits
Faculty-supervised study offering students the opportunity to undertake independent research projects to study contemporary issues in marketing.Prerequisites: Consent of the Department Chair.Credit, one to three hours.
-
3.00 Credits
The course is an in-depth study of a topic of current interest in the Management or Accounting major.Prerequisites: Junior status.Credit, three hours.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|